Real Estate business cards still matter and still work for networking, marketing, and growing your brand. What might seem primitive, outdated, or barebones, is still one of the most effective and low-cost options available to realtors today. So how does a real estate agent create business cards that actually work? Ones that don’t end up in the garbage can and make a lasting impression, just like a good old fashioned handshake. Here’s an easy way to get your business card to stand out amongst a pile of others.
Believe it or not, business card technology has come a long way. There’s all kinds of different shapes and sizes, rounded corners, gloss finishes, gold foils, raised prints, and even microchip embedded cards. So, where do you begin? What works and what doesn’t? Here’s what we learned from asking real people about different business cards they received.
You walk a fine-line between a real estate business card that intrigues and a business card that repulses.
The most common thing people noted not liking about business cards they received was that there was simply too much information on them. Very few people are interested in your address or fax number anymore, if they need this information they likely already work closely with your business or can find it on the internet. Stick to the basic information: name, cell phone number, email address, and company name. That’s it.
Most people surveyed liked simple information but also liked cohesive, complex design elements. By this, we mean they liked business cards that used one font throughout, and simple design elements. Gone are the days of a single solid color, people want to see splashes of extreme color and design in moderation. For real estate business cards, that means no clip-art, yes professional headshots of yourself.
People who received multiple business cards in the same day always mentioned one thing – the one card that was different. Cards with gold foil, raised print, increased thickness, and different shapes all had higher recall from those surveyed. Combining too many of these elements, say gold foil and extreme thickness on top of a smaller shape, can be detrimental. People often recalled these cards but for the wrong reasons.
Business cards with microchips allow you to carry less business cards while providing more information to people you meet. You can program the chips inside the cards to initiate different “actions” when they are tapped against NFC enabled devices, such as automatically opening your homepage or adding the person to your social networks. Because so many business cards ultimately end up in the trash, you can simply open your information on someone’s phone with a simple tap of your business card and keep the card for yourself for later use. Moo.com offers a powerful technology in their Business Cards+ programmable cards.
Moo also offers 50+ pre-made real estate templates on their most popular business card types and they make it easy to your liking, so no deisng skills are required. They also offer premium business cards, like the Lux, which is ultra thick and hard for people to consider throwing away!